BharatBenz will roll out its ready-for-road Tourist Caravan in Kerala, in a bid to make the most of the opportunities that lies waiting during the post-pandemic tourism revival.
Tourism, a major revenue earner for Kerala, had witnessed a slow-down, owing to the Covid-19 pandemic situation that had been persisting over the past 18 months. With the situation showing signs of easing, the Department of Tourism in the state had rolled out a variety of measures to lure travellers back to the state.
Among them were initiatives that made destinations safe by ensuring a bio-bubble mode and vaccination efforts, and Caravan Tourism – Keravan Kerala, which was announced recently. The Caravan Tourism policy has now attracted the interest of BharatBenz, one of the largest commercial vehicles manufacturers in the country.
BharatBenz Caravan to be part of Keravan Kerala
The stakeholder-friendly Caravan Tourism policy, which comes with the brand name ‘Keravan Kerala’, will see BharatBenz rolling out its ready-for-road Tourist Caravan in the state, in a bid to make the most of the opportunities that lie waiting during the post-pandemic revival.
BharatBenz will bring to the tarmac its state-of-the-art BharatBenz Caravan, which will boast all in-built features that promise a smooth and comfortable ride for the visitors. The caravan will be fully compliant with the latest safety and emission standards.
BharatBenz executives called on Kerala’s Tourism Minister P A Mohammed Riyas evincing keen interest in being part of Keravan Kerala.
Caravan Tourism policy finding takers, a good sign: Minister
According to Riyas, “…the country’s top commercial vehicles maker has come out with a state-of-the-art tourist caravan with all required features for Keravan Kerala. This a loud and clear signal that our policy is set to become a big success as our tourism sector has begun to revive from the pandemic-triggered crisis.”
Terming the Caravan Tourism policy as the country’s most comprehensive policy in this promising segment, the minister said that it would offer the highest incentives to the investors.
The Caravan Tourism policy has been positioned in such a way that it would be able to tap the tourism potential of the entire state. The guests would get to decide where they want to go and where they choose to stay.
The BharatBenz executives also met Transport Minister Antony Raju, who agreed in principle to sharply reduce the motor vehicle tax on tourist caravans to one-fourth from the current rates.
BharatBenz Caravan, built on Daimler 1017 platform, to be launched soon
Post-meeting with the two ministers, Rajaram Krishnamurthy, Vice President – Marketing, Sales and Customer Service, BharatBenz, stated that a formal launch of the company’s tourist caravan will happen in a few days.
The BharatBenz Caravan is built on Daimler’s 1017 platform with globally proven technology which results in unmatched reliability. The Caravan comes with amenities such as an air-conditioned lounge area with the best in comfortable seats and an infotainment system, a fully equipped kitchen with all essential appliances, a washroom with a shower and a spacious bedroom with a double bunk bed.
It may be noted that the state’s Caravan Tourism policy marks a paradigm shift in almost three decades after the houseboat tourism project had firmly marked the state on the global tourism map.