High taxes, low-scale training and limited understanding of the Indian luxury market have impacted the growth of various foreign and domestic brands in the country. However, the luxury landscape in India is beginning to change, as luxury brands brace up to bridge the gap on the back of innovative marketing solutions and business development ideas charted by various advisory cells. One such firm is MAISON, launched by Sotheby’s Ex-MD Gaurav Bhatia.
MAISON, a newly-launched luxury and lifestyle advisory cell offers a comprehensive service system to clients in the field, including highly differentiating state-of-the-art marketing solutions, business development ideas, branding and rebranding solutions, communication and content creation, PR, digital strategy, etc. It also helps brands in recognizing opportunities to build, grow and sustain their business, while offering continuous marketing solutions to the brands.
A brainchild of Gaurav Bhatia, a luxury and lifestyle marketing whiz, who is also the Ex-MD of Sotheby’s and LVMH Moet Hennessy, MAISON believes in a long-term vision that builds on the legacy of brands, encouraging creativity and business excellence. The firm aims to create disruptive ideas and solutions to challenge the existing state of affairs in a complex and hyper-connected world.
Talking about the idea behind the launch of MAISON, Gaurav Bhatia says, “MAISON is in the business of ideas. We like the simple way of looking at things, wiping away the marketing drivel that brands tend to get caught up in. Consumers are smart and hyper-connected. Engaging meaningfully and creatively is important. We like to think strategic and passionate. Brands today need to be disruptive, immersive and tell stories.”
MAISON not only intends to make the brands alive but also aims to suggest continuous solutions to create visibility and open new markets. It also manages and strengthens the customer relationships of brands and creates a brand voice, while wiping away the marketing drivels that brands tend to get caught up in.
Launched with an idea of providing a comprehensive service system to the luxury brands, MAISON is equally focused on sharing the magic of these brands with young affluent Indians. Rapid urbanization, brand awareness, social media exposure and growing aspirations have boosted the demand for luxury goods across the top cities in the country. The people are willing to spend more to upgrade their lifestyle, which makes the role of luxury and lifestyle advisory cells like MAISON much more important to bridge the gap between brands and consumers.
“We know that the millennials in India want the magic of brands and explore the luxury market. It is not just about buying luxury goods – fashion, accessories, watches and wines and spirits, but also about the lifestyle. MAISON is confident of bridging this gap with a comprehensive understanding of the Indian luxury market,” says Bhatia.
Injecting an ethos in brands to make them experiential, energetic and exciting, MAISON believes in building long-term vision, which is formed to stimulate creativity and business excellence. It also brings a unique style and unmatched substance to brands by identifying sustainable and meaningful partners to strengthen brand image and form.
Having explored every bit of the luxury segment in the last 20 years, Gaurav Bhatia has embarked on a new journey within the sector. However, he is not short of inspiration, as he aims to set a new benchmark while leading his own venture. A new challenge awaits him, not for the first time and perhaps, not for the last time.