UBM India’s Initiative ‘India’s Most Preferred’ Shines a Spotlight on India’s Favourite Brands in the Gems & Jewellery Sector

MUMBAIJanuary 28, 2019 —

UBM India, India’s leading B2B exhibitions organiser, witnessed the 2nd edition of its one-of-a-kind initiative, India’s Most Preferred (IMP), for the jewellery retail sector in India. UBM India’s busy calendar of events for 2018 concluded with this exclusively crafted campaign, concurrently with the newly launched Mumbai Jewellery and Gem Fair at the Sahara Star in Mumbai.

IMP is a due diligence campaign that comprised a nationwide quest for India’s most popular and favoured jewellery brands to bestow on them, the exclusive privilege to license the most prestigious IMP logo; a benchmark to understand which brands have a higher mind space amongst stakeholders. The gala show saw a televised glamorous evening of style, insights, entertainment and celebration in the midst of industry stalwarts.

The IMP initiative by UBM India stems from the proactive role it plays in connecting the community and establishing superior standards within it. The survey to find out the most preferred brands was conducted in association with MRSS, the only market research organisation in India listed under the Bombay Stock Exchange. Undertaken in over 20 A1 and A2 cities across India, the survey respondent profile involved both; the consumers and stakeholders in a 50:50 ratio. The survey was based on factors such as jeweller trust factor, collection focus & range of products, brand recommendation, product & service quality, overall brand recognition and recall. With this initiative, the top 100 brands chosen as India’s Most Preferred are accorded the logo license privilege for two years, giving them an easily identifiable label of excellence. The logo association also enables the chosen brands to position themselves as the preferred brand of retailers. The brands will be able to incorporate the logo in all their marketing engagements such as online campaigns, hoardings, press announcements, product packaging and advertising. A sophisticated coffee table book will also be created, profiling these much loved brands, their inspiring growth stories, how they have carved a niche and risen up the popularity index in this largely fragmented industry and their vision for the future.

With consumers now demanding more variety and designs in jewellery, while the young population is showing a keen interest in semi-precious stones, the branded players with the ability to fulfil the changing demands are gaining more prominence than local players. The demand of Indian branded jewellery is also rising across the globe primarily due to an increase in the per capita income of consumers and a stronger purchasing power of middle-class women.

Commenting on the India’s Most Preferred Jewellers initiative, Managing Director, UBM India, Mr Yogesh Mudras, said, “Through our expertise in the jewellery sector, we found a rapid transformation in the tastes of the urbane, well-to-do millennials who seem to favour global, national or regional brands. We were very keen to listen to the pulse of the consumer, and discover who their favoured brands are, and why? Through IMP, we found that trust factor, collection, brand recall and recognition are the crucial factors in deciding who their brand of choice would be.”

He added, “UBM India’s unique due diligence process in the form of this campaign is an apt step forward after having catered to the jewellery sector through 6 exhibitions in New DelhiHyderabadKolkataChennai and Mumbai. Along with this, we have also crafted a Coffee Table Book as part of this initiative. The book narrates the tale of these top favourites who have been felicitated by UBM India.

UBM India is the country’s leading jewellery show organiser with six shows per year in India currently (DelhiKolkata, two in ChennaiHyderabad and Mumbai). Globally, UBM organises exhibitions in Hong KongTaiwanEurope and Istanbul. The G&J sector plays a significant role in the Indian economy, contributing around 7 per cent of the country’s GDP and 15.7 per cent to India’s total merchandise exports. In the coming years, growth in the G&J sector will be largely contributed by the development of large retailers/brands that are guiding the organised market and creating opportunities to grow. An increasing penetration of organised players also provides variety in terms of products and designs.

The list of brands felicitated as India’s Most Preferred Jeweller 2018:

    Shree Gold Jewel Creator
    P. Mangatram Jewellers Pvt. Ltd.
    Shilpi Jewellers Pvt. Ltd.
    Mehta Gold Pvt. Ltd.
    Diamond And Fusion Jewellery Manufacture- Brillo Jewels
    Aura Jewels
    Diamond Jewlellery Manufacturer- Lurba Jewels
    Laxmi Diamonds Bangalore
    Heera Jewellers
    Kundan And Temple Jewellery Manufacturer- Radhika Jewelscraft Pvt Ltd
    Bangalore Refinery (P) Ltd
    H. Radheshyam & Sons Jewellers
    Gold Casting Jewellery Manufacturer- Audra Jewel Industry(Ajil)
    Noraah- The Art Of Jewels
    Jai Gulab Dev Jewellers
    Jewel Goldi (India)
    Padmavati Chains Pvt Ltd
    Silver Emporium- House Of Silver
    Mangalmani Jewellers Pvt Ltd
    Filo Diamonds
    Sksm Diamonds Impex Ltd
    Shringar House Of Mangalsutra Pvt Ltd
    Diamond Jewellery Manufacturer- D Gem Mount
    Premium Cz Jewellery Manufacturer- Shish Jewels
    Kanak Jewels- Platinum Jewellery
    Chains Corner Jewellery India Pvt Ltd
    Kisna Diamond Jewellery- Powered By H.K Jewels Pvt Ltd
    Derewala- Derewala Industried Ltd.
    Kiran Jewels India
    Emerald Jewel Industry India Limited
    Laxmi Diamonds
    Sheetal Group
    Rosy Blue
    Star Brillian Pvt Ltd

To know if a particular brand has made it to the list, please call Ritesh Indulkar at: +91-9664-21-9292

About India’s Most Preferred (IMP):

IMP is organized by UBM which in June 2018 combined with Information PLC to become a leading B2B information services group and the largest B2B Events organiser in the world. Please visit for more information on IMP http://imp-jewellers.com/and https://www.ubm.com/global-reach/ubm-asia  for our presence in Asia.

About UBM Asia:

UBM Asia recently became part of Informa PLC, a leading B2B information services group and the largest B2B Events organiser in the world. Please visit https://www.ubm.com/global-reach/ubm-asia  for more information about our presence in Asia.

Media Contacts:
Roshni Mitra
[email protected]

Mili Lalwani
[email protected]
UBM India

Prachi Kumar
[email protected]
UBM India

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