Power Gummies was introduced in 2018, bringing scientifically proven chewable gummies for hair nutrition with their first variant of Gorgeous Hair & Nail vitamins.
Lifestyle patterns have turned hair health upside down without giving a prior warning with the ever-increasing pollution in metro cities. Taking the charge of noticeable hair loss in the younger generations amidst hectic lifestyles. In conversation, Dr Gayatri Ganu spoke at length about the millennial lifestyle, the role of nutrition for healthy hair, power gummies, scientifically-backed formulations and the future roadmap for Power Gummies. Dr Gayatri Ganu is the Chief Scientist & Managing Director at Mprex Healthcare Pvt. Ltd., a company that delivers advanced Clinical Research Solutions and consultation through a broad suite of expert capabilities across every field of therapeutics from Pune, Maharashtra. Here are some excerpts from the candid conversation with her.
What affects hair health the most in today’s time and lifestyle?
Because hair is often unprotected, it’s very susceptible to air pollution damage but lack of nutritional intake affects hair health as well. Soot, dirt, dust, and gases can cause scalp irritation, dryness, breakage and even premature baldness are surely major issues adding to the cause.
Truly, I have been advising millennials who are victims of the same for over years now catering to my experience as a health & nutrition expert. Even teenagers just crossing the mere age of 13-14 years have started facing issues of hair fall, slow growth, frizzy hair and scalp issues. All of it narrows down to poor nutrition.
How does nutrition come above different hair products readily available?
As an expert, I have always stressed on what you put inside your body is directly proportional to your hair health. People resort to cumbersome processes of regular oiling, homemade hair masks, best-in-class serums, follicle & root oils, and organic shampoo. Yet, all the hair products have been proven to work on the exterior hair health that could help in the short run but not provide desired effect as they cannot satisfy the deficiency of vitamins and nutrients, especially biotin, which is intricate for healthy hair.
How is biotin essential for healthy hair and other essential vitamins?
Biotin is a water-soluble vitamin that helps to revive hair inside and out working towards hair growth, scalp health, thickness & volume. Replenishes the keratin infrastructure of the body and stress management as well. Swearing by Biotin helps to say bye-bye to hair fall provided it is given in the right amount. Also, vitamin A, C & E help maintain scalp moisture, solve dryness issues, and render a gift of soft and supple hair.
What changes have you observed in customer behaviour post-Covid?
Well, today’s customer is aware of the importance of vitamin intake especially post Covid but all the supplementation options are not so tasty or effective. All my clients showed apprehension towards the recommended capsules, powders or biotin-rich medicines. Taste is still a prime concern for every consumer, be it an adult or child. Unpleasant taste sometimes is acceptable as a trade-off for a guarantee of effectiveness, and an indicator of the health benefits to be gained. However, people want stress-free solutions as recent reports showcase that tasty healthy eating is prime to ordinary consumers and athletes.
Do you think that the taste of medicines affects their regular consumption rate?
In today’s dietary supplement industry, the flavour can no longer be an afterthought. Surely, for individuals, it is often one of the top factors affecting purchase decisions and considerations. It is even more important for influencing continued use or compliance of products. If taste and other sensory attributes are unsatisfactory, then it becomes difficult to have an intentionally built habitual routine of regular intake while people find it difficult to resist some tasty alternatives.
What tasty format do you suggest to your clients?
Yes, there is a spike in customer interest inclined towards tasty supplementation formats available in the market. Power Gummies was introduced in 2018, bringing scientifically proven chewable gummies for hair nutrition with their first variant of Gorgeous Hair & Nail vitamins. Easiest consumption with just a chew every day. Exceptionally tasty gummies formula composition of biotin, Vitamin A, C, E, D, Folic Acid and Zinc.
How are these gummies helpful?
These chewable gummy vitamins prevent hair thinning, boost hair regrowth, enhance hair volume with all the essential vitamins needed to be taken with an adequate amount of water, balanced diet and sleep routine ensuring the desired results. Power Gummies have made it easier for them to be tasty and effective at the same time.
Are there any scientifically proven facts for their effectiveness?
We at Mprex Healthcare Pvt. Ltd. have been the clinical trial research partner for Power Gummies. We are a recognized Asian contract research organization, awarded CRO with more than 25 research-based services to offer. We successfully concluded an Interventional, parallel-arm clinical trial to evaluate the safety and efficacy of Power Gummies: hair and nail vitamin in January 2021. Power Gummies as a brand was most concerned about product efficacy. The complete duration of the clinical trial was of three months (90 Days) with 60 subjects including males and females in general good health ageing between 18-40 years of age group. The trial has been registered under Clinical Trials Registry – India (CTRI), WHO International Clinical Trials Registry Platform (ICTRP) with main ID CTRI/2020/10/028698 and has received the approval of a research ethics committee.
What were the key focus areas of the complete clinical trial research?
The key focus areas of the study were around the ecosystem of usual hair-related problem solutions in healthy males and females – reduction in hair fall, accelerated hair growth, strengthening of hair, scalp health improvement and overall hair repair. The subjects had been complaining about common hair problems – hair fall, hair loss, delayed growth, poor quality, and dry & damaged hair. The scalp problems included itching, irritation and dandruff. The problems with nails were that of the lack of growth or strength. All these were core parameters to assess the effectiveness of the gummy composition in comparison to other vitamin or biotin supplements in the market.
How would you describe the results and finding facts after the span of 90 days?
The results derived from the regular consumption of 2 gummies every day, one in the morning and one in the evening confirmed the intake of Power Gummies Gorgeous Hair & Nail vitamins gummies was safe and effective. Hairfall reduction, accelerated hair growth, strengthening of hair with overall hair and scalp health improvement was observed in healthy females and males in 90 days. Our subjects observed a significant increase in the hair density, the number of the terminal and vellus hair gradually counts at day 90. An increase in terminal hair count from baseline to day 90. An increase in vellus hair count, wherein she mentioned that vellus hair gets converted into terminal hair to improve the hair density.
The subjects felt positive affirmations and differences towards the product, demonstrating a steady improvement from baseline to day 90. The hair with the consumption of Power Gummies was less brittle and strong from roots that there was decreased hair fall in the hair comb and wash test.
There was a 22% increase in hair growth rate, 10% increase in hair density on day 90, 65% decrease in hair fall, 35% decrease in hair loss on day 90, 50% people also observed reduction in dryness and damage. A huge difference of 62.5% has been seen in scalp complaints and 10% improvement in nail growth. There were satisfactory results of around 10% in females and 5% in males along with enhanced nail growth & strength.
Are there any other Power Gummies products clinically tested with your research organisation?
As of now, Power Gummies come in three variants, Gorgeous Hair & Nails as I have already described. Then there is the second variant, The Beach Body Gummies for effective weight management with clinical trials registered as CTRI/2021/03/032126 and infused with green coffee power. Now, the company has recently launched their third variant That Time of the Month period pain gummies for pinning down PMS symptoms and supporting menstrual health There is a lot to come, many of their upcoming products are in development and clinical trial stages with us.
Now that Power Gummies has finally gotten India started, as a researcher and veteran of the field, what do you think is the future of Power Gummies as a brand in India?
According to me, as I have been in the nutraceutical research industry for more than a decade now, I see a lot of potential in the venture Power Gummies as they have begun at an early adoption curve of flavoured nutritional supplements, the constant expansion of innovative products in their basket providing an edge with a huge customer base and maintaining quality by engaging in scientific research to revalidate the claims that will build the trust factor in consumers which can give sustainable market share to Power Gummies.
Disclaimer: This is a company press release. The content has been provided by Mprex Health Care Pvt Ltd.