Instagram takes on TikTok with ‘Reels’

California [USA]

Instagram has taken huge inspiration from rival TikTok to build a new format called Reels.

Reels allows you to create 15-second video clips set to music and share them as Stories, similar to how TikTok works, TechCrunch reports. Users can choose to share Reels to a Close Friends group or through Direct Message. The new format is currently available in Brazil on both iOS and Android.

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