Chicnutrix joins hands with Lakme Fashion Week 2020 as their nutrition partner for the first-ever digital fashion week on 21st to 25th October 2020.
Mumbai, 19 October 2020:
With our rapidly changing, modern, multitasking lifestyles we need to show ourselves a little extra TLC, to stay at the top of our game and slay every day. India’s fastest growing beauty nutrition brand, Chicnutrix was founded by 2 women who wanted solutions to look and feel their best, and yet couldn’t find hassle-free, holistic beauty nutrition options in the country.
Shilpa & Janki created this revolutionary brand, to address the pressing need to meet our often neglected nutrition requirements in order to help us attain our #BeautyGoals. With the strong belief that modern problems require modern solutions, Chicnutrix adopts a holistic approach to keep you healthy on the inside and ramp-ready on the outside!
Not only is Chicnutrix a pioneer in its field, but also believes that beauty nutrition needs to be a priority for all women. It, therefore, formed the perfect synergy in India’s biggest fashion event, the Lakme Fashion Week (LFW), this first-time digital fashion initiative as it celebrates women at their best!
For this marquee edition, the iconic fashion week has tied up with India’s leading women’s wellness and nutrition brand Chicnutrix to provide quality nutrition to the models and participants. Supermodels like Lakshmi Rana, Rachel Bayros, Reha Sukheja, Candice Pinto, Anita Kumar, Aishwarya Sushmita, Rewati Chetri, Aishwarya Singh, Sonalika Sahay and Hemangi Parte to name a few, will be choosing Chicnutrix Glow for ramp ready glowing skin and Chicnutrix Bounce for adding that bounce to their crowning glory. Furthermore, they will also be providing the models with Beauty Collagen Gel to bring back their youthful skin and Super C to boost their immunity and have them charged for the big day!
Chicinutrix, backed by innovative Swiss formulations, will provide the all participants with the highest quality of nutritional supplements to improve overall health, with a specific focus on nourishing the hair and skin of those walking the ramp during Fashion week.
Talking about the collaboration, Chicnutrix Co-Founder Shilpa Khanna Thakkar said, “We are thrilled with this collaboration being the official nutrition partners for Lakme Fashion Week. This event is an annual celebration of creativity and all things beautiful. But that journey to wellness and beauty starts from within. I firmly believe that beauty is inside-out and it is about feeling strong, healthy and confident about who you are. We look forward to working with the participants and enhance their beauty and well-being with our nourishing hair and skin supplements as they prepare to scorch the fashion runaways.”
With an array of dermatologist-approved concoctions of essential nutrients that promote the nourishment of skin and hair on a cellular level, Chicnutrix has a bouquet of products to address all the nutrition needs of women. Chicnutrix is a true exemplar of the belief, “We are what we eat.” Because trends come and go, but holistic beauty is always in fashion. Stay healthy, stay glowing, stay Chic!
Chicnutrix is a leading nutrition brand made by women for women. It offers wellness and nutrition solutions for every stage of a woman’s life. Chicnutrix products are developed on a strong scientific foundation with the utmost levels of quality standards and ingredient sourcing.
Part of the Fullife Group, it takes pride in having its own in-house manufacturing capabilities where proper R&D leads to superior products specially developed for women’s specific needs. Chicnutrix wants to drive a holistic and long term approach to beauty connecting to wellness which is fuelled internally via good nutrition.
For more information log on to – www.chicnutrix.com