The New Normal for ClickOnCare – COVID-19 Edition

The New Normal for ClickOnCare – COVID-19 Edition
Aishwarya Jha and Ruchi Kumari, ClickOnCare

Apart from the Skin, Hair and Nutrition products, ClickOnCare experienced an increased demand for Baby care, Immunity and Intimate products in the COVID-19 pandemic.

The pandemic startled us all with confusion and helplessness at first but all of us came together along with the government’s initiatives as we supported our Frontline warriors and acted responsibly – Standing strong in this fight against Coronavirus.

With the new parameters of hygiene, safety and precautions the ‘New Normal’ was born and so were the problems. It was and is not an easy trail for anyone, especially for online businesses but amid this pandemic, ClickOnCare stood alongside its nation while adapting and modifying itself into an Essential Products Hub, living to its core value of ‘Care for All’.

They proactively got all the necessary permits and passes from the relevant authorities to ensure business remained functional with the permissible workforce. Majority of the teams started working remotely and they realigned the whole inventory overnight to prioritize the need for families with infants and adults. And, with this, the niche was shifted to Nutritional Needs of Baby & Adults, Hygiene & Sanitary and Home Essentials along with Health & Wellness Supplies.
 

With this analysis and adaptations of the latest trends corresponding the New Normal, ClickOnCare expanded the reach from its niche categories and became one of the largest Online Skin, Hair, Nutrition & Essential Store in India with Global Shipping. The company experienced an increased demand for Baby care, Immunity and Intimate care range of products which followed an immense threshold of getting respective new brands and Hyperlocal & National Logistics Partnerships like Dunzo & Delhivery to its existing network.

Ensuring seamless processing of orders, Alan Miller, SVP, Operations says, “Initial times have been scary owing to the paranoia that the entire pandemic brings along with it, but at the same time the satisfaction bought in by knowing that we have meaningfully contributed in fulfilling important essentials requirement during a time like this is what keeps us going.”

Explaining this briefly Akshat Malik, Founder & CEO of ClickOnCare.com says “As per our analysis FMCG is on a revival path as of now, as there has been a huge switch in Indian Buyers behaviour Post-lockdown as people have drastically moved towards e-commerce platforms resulting in a sheer rise in online sales of the FMCG companies. In terms of Healthcare and Wellness, the demand for Cosma, Derma and Nutra has also seen exponential growth. Being market and technology-driven, we have adapted ourselves accordingly and will continue our market research along the line,  our streamline process to follow. “

ClickOnCare is a Trademarked Health and Wellness Brand Servicing Domestic and International Markets. Trusted by Hundreds of Doctors and Celebrities, it is the Single Largest Online Skin, Hair, Nutrition & Essential Store in India with delivery across the World. For more information visit www.clickoncare.com

Be the first to comment

Leave a Reply